It’s never fun to wake up to a Google algorithm update.
It’s never fun to wake up on Mondays.
It’s never fun to wake up.
On Friday, Google’s Matt Cutts revealed that Google was about to roll out a new algorithm update aimed to “reduce low-quality exact match domains in search results”.
The update is supposed to “affect 0.6% of English-US queries to a noticeable degree” and is unrelated to Panda/Penguin.
Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
— Matt Cutts (@mattcutts) September 28, 2012
New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.
— Matt Cutts (@mattcutts) September 28, 2012
Good riddance, we say.
The less junk in the search results, the more room for legitimate quality sites to take their well-earned positions on the first page of Google.
Sites like yours and mine.
Oh wait…
Yep, that’s the screenshot of my Google organic search traffic as of this morning, October 1.
Which segment does Traffic Generation Café fall under: low-quality site or exact match domain (EMD)?
According to my latest monthly income report, Google organic search traffic made up about 60% of all my traffic.
I also noted in that post:
60% of search engine traffic is too close for comfort, if you ask me.
What happens if Google throws a fit again and I loose all that traffic in a blink of an eye?
My goal is to keep any given traffic source under 40%.
Then a comment from a reader came:
Yes, you are absolutely right, Marius – our search engine traffic should naturally increase as our blog popularity grows and more and more people link to us.
As a matter of fact, Traffic Generation Café is a living proof of that.
I haven’t done ONE THING to increase my search engine traffic for about 6 months now.
No link building, no keyword research – nothing.
Yet, my SE traffic is still growing by leaps and bounds.
However, the point I am trying to make here is clear (I hope).
Don’t put all your traffic generation eggs in one basket.
They say that for a reason.
To learn where you should start with your traffic generation, make sure to read my latest
Even though the topic of this post makes for a good headline, let me tell you this: I truly don’t care what Google does or doesn’t do.
I KNOW I can manage without it just fine.
This was not the first time they gave me a kick in the rear (I also got affected by Penguin) and not the last time either.
The moral of the story:
Diversify, diversify, diversify.Diversifying,
What's Next?
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